Today’s social media world is dominated by influencers. In fact, 19% of the content of the average consumer’s social media comes from influencers. However, the most popular influencers are not the ones brands are always after. Those who play a significant role are micro-influencers. Micro-influencers are those with anywhere from 10,000 to 100,000 followers.
Why do micro-influencers play such a big role?
Well, the answer is simple. public figures and huge brands can’t be trusted fully. However, because the influencer is not associated with the brand, their words provide validation for products. Additionally, because micro-influencers have smaller followings, they tend to have a more loyal following. They simply are not accounts to follow just to follow, but instead feel more like a trusted friend making a valued recommendation.
Most micro-influencers usually fall into a certain demographic. The specific demographic that a micro-influencer targets is what leads brands to pursue them. On the other hand, if they were to ask mega influencers to promote their products, it could prove to be much less effective. While mega influencers have a larger following, it is much broader and therefore less effective. The promotion could be seen as another product the influencer is promoting just for money.
Certainly, some believe that the use of influencers will eventually fade away. Ultimately this is not the case as social media proves to have a reach like nothing the world has seen before. The brands do not have to promote their products personally as influencers will do that for them. Instead of telling the public their products are great directly, they can have a micro-influencer do so while speaking to their targeted demographic.
This type of PR for a brand is priceless and only possible by the presence of micro-influencers on social media. As long as social media exists there will be a demand for influencers to promote products for brands. Our agency can make arrangement to connect your brand to micro-influencers that can help build your brand and your bottom line. Reach out to us to find out more.