Designed in Philly and sewn in Brooklyn, Madalynne Intimates curates functional, flirty and feminine lingerie. Founded by a former Anthropologie executive, designer Maddie Flanigan brings a much-needed breath of fresh air to the lingerie industry. As a designer, sewing teacher and successful blogger, she embodies the brand, offering online tutorials, sewing classes and her own line of Simplicity sewing patterns. Her innovative bra-making workshops have been hosted as far away as London and regularly sell out. This artisanal approach to designing intimates has sparked a new American lingerie love affair among its clientele. To help build the brand’s visibility, Clearstream brokered a co-branded collaboration with The Laundress that included an in-store Madalynne event hosted at the brand’s flagship store on Madison Avenue. Our campaign entailed media relations efforts that delivered features in Parade, Forbes, Today’s Bride and Modern Luxury Philadelphia, as well as an influencer campaign on social media that attracted lifestyle bloggers and celebrities to don Madalynne’s designs as part of their high visibility social postings, building awareness for this emerging brand.