Project IRL

Working with one of the world’s largest talent agencies, WME-IMG, we announced this inaugural event that gave digital fans and digital talent the opportunity to come together IRL (In Real Life) for the first time. Hand-picked YouTube superstars from the worlds of music, comedy, gaming, culinary, beauty and fashion, the Project IRL experience was designed to include opportunities for teens and tweens to make lasting memories with over 40 of the world’s most popular stars.