To launch Fittipaldi Exotic Driving in key Texas markets, we worked with media and influencers to orchestrate once-in-a-lifetime opportunities to drive the most exotic cars in the world, including Lamborghini, Ferrari and Porsche. Working with champion racer Christian Fittipaldi, we secured more than 30 feature stories on TV stations in key markets and over 50 print and online placements resulting in nearly 50 million impressions.